Panda Express
Redesigning the Panda Express App
The Project
Redesigning the Panda Express app in 2 day as a redesign exercise in order to study a purchase flow and make UX/UI recommendations.
My Role
In a team of 2 designers, I was in charged of the checkout process design.
Tools
Sketch for wireframing
UX Challenge
Improving the app interface and create a seamless experience.
Discovery
We conducted a thorough study of the app by testing the overall experience flow and assessing its strengths and weaknesses.
Proposal
We decided to simplify the personal order process, making it faster and efficient:
Build a native app instead of directing the user to the mobile website
Implement a progress bar to track ordering process
Allow to order all combos at once
Clarify how to modify or cancel an order during checkout
Shift the pick up time and location to the checkout, instead of being at the beginning of the app
Because of time constraints, we focused our work on the sign in, menu, combos and check out screens. As part of the redesign, we also wanted to freshen up the visual look of the app.
Wireframes
We began by brainstorming ideas and illustrating them. Then we decided to divide and conquer, my team mate worked on the menu and combos screens, while I tackled the checkout process.
Moreover, to produce a consistent design we established a wireframe template based on the Panda Express style guide.
After putting my ideas on paper and few iterations later, my hi-fi part looked like this:
Conclusion
Our final solution provided the app with a modern look and a clear process. We removed the redundancy of the combos order and clarified the checkout process.